Southwest to try out brilliant “New Coke” ploy

If I were Herb Kelleher, I’d be smacking my dumbass subordinates upside the head. Despite...protest, Southwest is trying out assigned seating.

Southwest Airlines will test assigning seats to travelers, another indication the maverick carrier may get in line with other U.S. airlines by junking its first-come, first-served seating system.

Passengers will be assigned seats on about 200 flights from San Diego starting July 10 and continuing for several weeks, an airline spokesman said on Tuesday.

The airline wants to know if assigning seats will slow Southwest’s ability to unload incoming planes and board passengers for the next flight.

Yes, you dumbasses, it will.

[source: Mattsapundit]