Butt Paste - Now there's a catchy name!

George Boudreaux is a man whose ingenious concoction brings comfort to scores of parents, babies and even the Louisiana State University Fighting Tigers.

George Boudreaux is the maker of Boudreaux's Butt Paste.

Boudreaux knows his Butt Paste might … uh … make a stink among the more refined rash sufferers among us, but he doesn't care.

He likes that fact that he's got a product with a name that gets people talking. Boudreaux, a Louisiana pharmacist, started making Butt Paste as a treatment for diaper rash in his family pharmacy decades ago, The Indianapolis Star reports.

But Boudreaux knew his Butt Paste could benefit the booties of more than just babies, and he started marketing it to hikers, bikers, joggers, cyclists, hunters, truckers and athletes. ESPN even cited the ointment as the secret weapon of the LSU football team to prevent chafing.

And though the Butt Paste still only takes a small share of the market dominated by bigger, badder butt salves, sales are growing — thanks in part to a name that no one will forget.