It's not Tiffany's or Cartier. It's not even Zales or Kay Jewelers (despite the fact that, particularly this time of year, you can't turn on the television without seeing one of their advertisements). It's — drum roll please — Wal-Mart. That's right. According to National Jeweler magazine, an industry publication, Wal-Mart (and its Sam's Club sister) was the No. 1 diamond seller in America with sales of $2.6 billion last year. Zales was second. Costco was third.
Surprised? I certainly was, read the full story to see what to look for....
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