David Kiley of BusinessWeek reports that Subway unveiled its new Chicken Parm sandwich on the live episode of Will & Grace.(NBC, Sept. 29, 2005, 7:30 central).
Seems like a strange tie-in but marketers are increasingly grasping at straws to break through the clutter. If it's done in the right way, product placement can be effective. But if it's too obvious .... well, viewers can tune it out just like they do a commercial.
Perhaps a better link would be to have the character Karen endorse a particular brand of vodka. What do you think?
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